Experience

Freelance Web & Graphic Designer

2019 - Present

Various Marketing Teams + Agencies, Remote

Working with Marketing teams and agencies as a Freelance digital + print designer creating websites, ebooks, digital ad + social campaigns, PPTs, pdfs + anything else requested!

  • Run the daily operations and provide the strategic direction for a web/graphic design, marketing, and advertising firm

  • Conceptualize and produce original web/graphic designs to delight new and established clients from diverse industries

  • Supervise all aspects of the design and creation of new websites from layout to visuals and functionality

  • Accelerate the financial success of client companies by designing and implementing effective online marketing campaigns

  • Guarantee brand identity and consistent messaging through multiple projects and across channels to meet strategic goals

  • Integrate the latest technologies and other creative possibilities into websites in collaboration with developers and others

  • Stay abreast of emerging industry trends, strategies, and new technologies to develop and promote fresh design concepts

  • Ensure the firm’s growth, profit, and earnings goals are reached via the timely execution of campaigns, plans, and projects

  • Allocate resources according to project needs; assess the performance of design initiatives and implement improvements

Senior Web & Graphic Designer

2019— Present

Loren Polster Design Solutions, Remote

  • Generate creative ideas and skillfully transform them into best-in-class solutions for clients across different channels

  • Leverage deep experience and an extensive knowledgebase of graphic design concepts, styles, and techniques, in addition to marketing, and technical know-how, to achieve consistent, high-quality design excellence

  • Maximize the impact of creative concepts by combining innovative technologies and art to communicate ideas and brands

  • Deliver on client expectations, meet deadlines, and remain informed of all pertinent industry, channel, and product details

  • Present design ideas to clients; articulate the reasons and rationale behind creative choices and incorporate input

  • Produce a variety of designs ranging from online graphic content to illustrations, infographics, and promotional materials

  • Demonstrate an unwavering commitment to excellent customer service by exhibiting professionalism and responsiveness

  • Cultivate meaningful relationships with clients to understand and fulfill their marketing, brand, and graphic design visions

Senior Web & Graphic Designer

2017 - 2019

Miles Technologies (B2B/B2C), Moorestown, NJ

  • Oversaw the design and implementation of new websites with superior functionality, navigation, and visual elements

  • Collaborated with clients, web developers, and others to deliver successful design projects within a set timeframe

  • Mentored junior and mid-level web designers and taught technology staffers about key aspects of web and graphic design

  • Leveraged A/B testing, heatmaps, and analytics to thoroughly understand user behavior and improve the user experience

  • Curated the aesthetics of websites using fonts, images, and more; studied user flows and developed website architectures

  • Built wireframes, mockups, and prototypes per client specifications that were later transformed into live digital products

  • Designed digital marketing assets that included social media banners/images, display/remarketing ads, infographics, et al

  • Orchestrated the design and production of print marketing materials like business cards, brochures, booklets, and catalogs

Senior Graphic Designer

2013 - 2016

Universal Health Services, King of Prussia, PA

  • Created impactful print collateral and web designs for 200+ company-owned healthcare firms in the U.S. and overseas

  • Pitched design concepts to directors and executives, implemented feedback, and oversaw the entire project journey

  • Delivered hundreds of client-directed projects under deadline; coordinated effectively with colleagues across departments

  • Generated advertising materials from conception through completion that included direct mail postcards, brochures, flyers, posters, banners, logos, invitations, cards, envelopes, online advertisements, websites, social media images, et al

  • Thrived in a high-production, fast-paced agency environment that frequently required oversight of many projects at once

Lead Web Graphic Designer

2007 - 2011

CBD.com, Peabody, MA

  • Led a 5-person design team with a focus on creatively motivating each member in addition to managing daily workflows

  • Spearheaded innovative ad campaigns along with the marketing lead that involved catalog covers, email, and web ads

  • Met the creative needs of multiple teams: management, web development, internet marketing, analytics, IT, catalog, etc.

  • Developed full-page graphic email marketing campaigns, re-designed the e-commerce firm's homepage, Endeca tree, and multiple sub-category pages, and created a new mobile website and e-book web/iPhone/iPad application for the company

  • Championed new technologies by learning about them and identifying all the opportunities and obstacles they presented

 

Key Skills

Design
Adobe CC
Photoshop, InDesign, Illustrator + Acrobat
Figma
PPT + Google Slides

Web
Working Knowledge of HTML + CSS, WordPress, Elementor, Divi, Squarespace

Certifications

User Experience
General Assembly, 2019

Google Analytics & Adwords
Google Academy, 2018

Awards

2019 GDUSA
Graphic Design Award Winner
Web Design

2018 GDUSA
Graphic Design Award Winner
Web Design